Virtual enters reality, and virtual emotions lead to real participation
The appeal of Japanese anime that has gained popularity in recent years to marketing
Video platforms and fans, marketing changes brought about by advertising from Bilibili’s case
The Danmu/bullet comments on the screen symbolise the relation between the audience and the creator. Can advertising promotion and marketing be built on such relation
The Unnoticed Real Player vs. the Viral “Fake Player” -The Double-Edged Sword of Influencer Marketing
Based on two cases about influencer in the sports field, we will explore the potential and effect of the influencer for marketing
Meme invasion!! Good or bad? who gets to say
In this blog post, we explore the impact of the current Meme culture on digital marketing…
